![]() NIL legislation allows athletes to appear in commercials, sell merchandise with their name and faces or sell their time, like on Cameo. Multiple Syracuse players including Buddy, Girard and Cole Swider have made deals with local and national brands. ![]() “Texted both of them, ran the idea by them and said ‘I think we can do something really special together.’” “NIL first passed on July 1, (and) those were my two first calls,” Pomerantz said. Pomerantz said that he became close friends with Buddy and Joe Girard III through his job and used those relationships to sign the two SU players. The Players Trunk was founded in part by former Syracuse basketball team manager Hunter Pomerantz, who graduated in 2020. Most deals will not feature the university, but in this case, it provided a glimpse into mutually beneficial partnerships that an athlete and university can cash in on. Buddy teamed up with The Players Trunk to sell “Buddy Buckets” T-shirts that featured Syracuse’s trademark block S. Collegiate athletes can now profit off of their name and brand, without restriction from their schools.Īthletes across the country signed deals, including Syracuse guard Buddy Boeheim who made history as the first collegiate athlete to sell merchandise featuring his name and the university trademark. On July 1, 2021, the college sports landscape changed with the introduction of name, image, likeness legislation. ![]() Get the latest Syracuse news delivered right to your inbox.
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